How To Make Your Socials Donation Friendly (without any crazy set up)

29% of people consider social media to be the platform that inspires giving the most. Outranking email when it comes to first impressions. 

To ensure you are making the most of your social media channels it’s important to make your social channels donation friendly!

Many social media platforms like Facebook and Instagram have come out with their own donation tools. However, these are painful to set up and can also remove a crucial part of the donation recipe… data. 

Unfortunately, when using in-app donations, all data is optional. This means that unless someone actually selects to give you their personal details, (very rare) you won’t be able to capture any information using these tools. Not ideal.

To overcome this issue while still making your social channels donation friendly, we have set out 6 simple tips and tricks that you can implement right now to improve your conversions.

All while capturing key donor data using your existing donation forms and pages!

1. Set a strong, impactful bio

Your bio is extremely important for any new users coming across your organisation. Not only will people look at your social feed but also your bio to better understand who you are, what you do and most importantly if they care enough to donate. 

In roughly 10 words, you need to tell the user your organisation’s vision or mission. RSPCA Australia is a great example of this with their bio: “Our mission is to prevent cruelty to animals by actively promoting their care and protection.”

2. Add donation page links where it's relevant

The more places you have to donate the more chances you have to get a user to convert. Don’t go overboard and flood your poor audience, but where there is a clear call to action, make sure you add your donation URL.  

Some key places we recommend adding a donation page link are:

  • In your profile bios

Instagram, TikTok, and LinkedIn are just some platforms that allow you to add a website link. Use this to add a link to your donation page. If you have multiple important links that’s also fine, use a Linktree to highlight all of these in one location.

  • In your Instagram stories

Instagram stories are often the most viewed type of content on the platform. Adding a simple call to action to donate and using a link sticker to your donation page is an easy way to increase donation activity.

  • On your Facebook ‘learn more’ button

If you don’t have a website then add a donation page link to your learn more button. This will ensure that any person that wants to donate to your cause can do so easily. Ensure this donation page includes details about your organisation, and how donations can help so that everything a donor would want to know is one location.

  • On your YouTube profile and video captions

YouTube is the third most used social media platform in Australia – coming in just behind Facebook and TikTok. With video content being the preferred media type it’s definitely a platform that you should be taking advantage of. 

By adding a donate link to your Youtube profile and adding it in your relevant video captions this is a simple way to make donating easy for your viewers.

  • In meaningful posts

In posts where you are showing the positive impact that donations make, adding a link to a donation page can increase your chances of getting more donations as it is readily visible after they have just seen your impactful content.

Set up a GiveEasy donation page that you can link to straight from socials.

3. Boost posts, where it makes sense

Unfortunately it’s getting harder and harder for your posts to cut through the noise and be seen organically. For those posts that really matter, it isn’t that people don’t care, sometimes they genuinely can’t see your content. 

Where it matters (and especially where you have a strong call to action and a link), be selective and put some money behind your post. $50 is usually enough to ensure it gets to where it is needed and if it’s working well, consider a bit more. 

Make sure you include a budget for Facebook in your marketing plans, even if you aren’t running entire campaigns.

4. Highlight meaningful results

Use the content you post to highlight meaningful results your organisation has achieved with the support of your donors. 

Showcase your day-to-day work and what goes on behind the scenes. 

Create impact story posts highlighting the positive impact of the work your organisation does, because of donor support. 

And if you are running a giving day or live event, send real-time updates to your audience to point out your fundraising achievements and motivate others to contribute to achieve your goal. 

These are just some of the post types you can add donation page links to.

5. Pin posts where possible

Another way to increase your chances of donations is to pin one of your best or most important page posts that contain a link to your donation page. 

This will ensure the first post someone sees on your profile is strong AND has a donation link. 

Remember to keep the post short in length so that the donation link is visible.

Stuck for ideas? An easy way to have an effective pinned post with a short caption is to have a video that explains who the organisation is and how donations help. This allows the video to do the talking and allows for the caption to be a short call to action that asks the user to donate.

6. Make sure your donation page is mobile friendly

99% of social media users access their social networks via mobile. This means your donation form HAS to be mobile friendly. 

You do not want to spend time, energy and money in getting your donors to click through to donate only to have the page looking something like the left image. When it should look like the right image:

Feb Social Posts-2

Always test any donation technology you are using or setting up yourself is mobile friendly on all types of mobile devices. 

Ps: GiveEasy’s donation pages are 100% mobile friendly.

Set up a GiveEasy donation page that you can link to straight from socials.

Is Your Donation Form Killing Your Donations?

For many non-profits, donation forms can be the bane of your existence. You do all the hard work of attracting and inspiring supporters, and at the sight of the form (or a few scrolls in), they bail.

There are two main reasons donation forms send donors packing.

Reason #1: You're Asking Too Much

Many charities see the donation form as an opportunity to collect as much information as possible about their supporters.

When you’re in peak campaign mode and you’ve spent your hard earned marketing dollars to get the message out, conversions matter. 

Imagine that moment, the donor is on their computer, or more likely, their phone. Credit Card / PayPal login at the ready… Is now the time to ask them when their birthday is? Or what day of the week they’d like their newsletter sent? (Don’t laugh, it’s more common than you think). 

Most people hate filling in forms. We already know that people are wary of giving out their personal information. When you’re creating your donation form, focus on the conversion.

How To Fix The Problem:

Only ask for the essential information:

  • Name
  • Email
  • Donation amount
  • Frequency 
  • Payment option
  • Anything critical to the specific campaign (be selective!)

Data is important. Fundraising is only sustainable with good data. 

Be creative in your post donation journey. How can you follow up as part of your thank you email? What surveys have you got through the year as a light touchpoint? Hot tip, these double as a lovely engagement piece so you aren’t asking for money in every communication.

How Can GiveEasy Help?

Aside from offering fully customisable donation forms within minutes (try doing THAT with your legacy form), GiveEasy offers two incredibly important donation form features. 

Pre-filled forms: These used to be pretty rare but these days if you aren’t offering a pre-filled form with all the information you already have from a donor, you’re doing them a disservice. If they’ve told you their email once, don’t make them tell you again. 

One-click donations: Once a supporter has donated to you, we tokenise that payment with some of the highest security and safety protocols available. When that same donor returns they are offered the opportunity to click donate without having to fill in a single form field.

“Donors want a quick and easy way to make a donation and sending an SMS that clicks through to a pre-populated donation form has delivered great results for us during our Telethon and EOFY appeals.”

Amanda Schofield   |    Individual Giving Manager

Asylum Seeker Resource Centre

Set up a personalised donation form with pre-fill and one-click technology.

Reason #2: People Are Busy - And Mobile

Many donors will receive and respond to your appeal on their mobile. That means they’re typing one-fingered on a pop-up keyboard, fighting autocorrect every step of the way.

Is the mere sight of your donation form just too much to handle on mobile?

Look, committed donors MIGHT come back to it later, you know, when they’re near an actual keyboard. But I wouldn’t count on it. 

Stats show that site visits via mobile have well and truly overtaken desktop. But donations still only make up a tiny part of overall donation campaign revenue. 

Is your donation form and campaign page mobile ready?

How To Fix:

As above, only ask for critical information. 

Use GiveEasy tools to personalise, pre-fill and tokenise every step of the way. 

Make your donation page mobile friendly. An unresponsive page will impact a donors overall experience not only stop them from donating today, but potentially driving them to lose trust with your brand completely.

If the text is too small, the elements are out of sync, if they need to scroll too far to see important links, all of this will impact your bottom line today, and well into the future.

How Can GiveEasy Help?

GiveEasy pages focus on very specific templates that are analysed and evolved over time to ensure our charities are always using the best performing pages, based on the results of thousands of campaigns.

“RFDS Queensland has partnered with GiveEasy for over 5 years. We love how easy it is for our donors to donate online.”

Erin Kiely   |    Campaigns Lead

Royal Flying Doctors Service (QLD)

Set up a personalised donation form with pre-fill and one-click technology.