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How To Make Your Socials Donation Friendly (without any crazy set up)

29% of people consider social media to be the platform that inspires giving the most. Outranking email when it comes to first impressions. 

To ensure you are making the most of your social media channels it’s important to make your social channels donation friendly!

Many social media platforms like Facebook and Instagram have come out with their own donation tools. However, these are painful to set up and can also remove a crucial part of the donation recipe… data. 

Unfortunately, when using in-app donations, all data is optional. This means that unless someone actually selects to give you their personal details, (very rare) you won’t be able to capture any information using these tools. Not ideal.

To overcome this issue while still making your social channels donation friendly, we have set out 6 simple tips and tricks that you can implement right now to improve your conversions.

All while capturing key donor data using your existing donation forms and pages!

1. Set a strong, impactful bio

Your bio is extremely important for any new users coming across your organisation. Not only will people look at your social feed but also your bio to better understand who you are, what you do and most importantly if they care enough to donate. 

In roughly 10 words, you need to tell the user your organisation’s vision or mission. RSPCA Australia is a great example of this with their bio: “Our mission is to prevent cruelty to animals by actively promoting their care and protection.”

2. Add donation page links where it's relevant

The more places you have to donate the more chances you have to get a user to convert. Don’t go overboard and flood your poor audience, but where there is a clear call to action, make sure you add your donation URL.  

Some key places we recommend adding a donation page link are:

  • In your profile bios

Instagram, TikTok, and LinkedIn are just some platforms that allow you to add a website link. Use this to add a link to your donation page. If you have multiple important links that’s also fine, use a Linktree to highlight all of these in one location.

  • In your Instagram stories

Instagram stories are often the most viewed type of content on the platform. Adding a simple call to action to donate and using a link sticker to your donation page is an easy way to increase donation activity.

  • On your Facebook ‘learn more’ button

If you don’t have a website then add a donation page link to your learn more button. This will ensure that any person that wants to donate to your cause can do so easily. Ensure this donation page includes details about your organisation, and how donations can help so that everything a donor would want to know is one location.

  • On your YouTube profile and video captions

YouTube is the third most used social media platform in Australia – coming in just behind Facebook and TikTok. With video content being the preferred media type it’s definitely a platform that you should be taking advantage of. 

By adding a donate link to your Youtube profile and adding it in your relevant video captions this is a simple way to make donating easy for your viewers.

  • In meaningful posts

In posts where you are showing the positive impact that donations make, adding a link to a donation page can increase your chances of getting more donations as it is readily visible after they have just seen your impactful content.

Set up a GiveEasy donation page that you can link to straight from socials.

3. Boost posts, where it makes sense

Unfortunately it’s getting harder and harder for your posts to cut through the noise and be seen organically. For those posts that really matter, it isn’t that people don’t care, sometimes they genuinely can’t see your content. 

Where it matters (and especially where you have a strong call to action and a link), be selective and put some money behind your post. $50 is usually enough to ensure it gets to where it is needed and if it’s working well, consider a bit more. 

Make sure you include a budget for Facebook in your marketing plans, even if you aren’t running entire campaigns.

4. Highlight meaningful results

Use the content you post to highlight meaningful results your organisation has achieved with the support of your donors. 

Showcase your day-to-day work and what goes on behind the scenes. 

Create impact story posts highlighting the positive impact of the work your organisation does, because of donor support. 

And if you are running a giving day or live event, send real-time updates to your audience to point out your fundraising achievements and motivate others to contribute to achieve your goal. 

These are just some of the post types you can add donation page links to.

5. Pin posts where possible

Another way to increase your chances of donations is to pin one of your best or most important page posts that contain a link to your donation page. 

This will ensure the first post someone sees on your profile is strong AND has a donation link. 

Remember to keep the post short in length so that the donation link is visible.

Stuck for ideas? An easy way to have an effective pinned post with a short caption is to have a video that explains who the organisation is and how donations help. This allows the video to do the talking and allows for the caption to be a short call to action that asks the user to donate.

6. Make sure your donation page is mobile friendly

99% of social media users access their social networks via mobile. This means your donation form HAS to be mobile friendly. 

You do not want to spend time, energy and money in getting your donors to click through to donate only to have the page looking something like the left image. When it should look like the right image:

Feb Social Posts-2

Always test any donation technology you are using or setting up yourself is mobile friendly on all types of mobile devices. 

Ps: GiveEasy’s donation pages are 100% mobile friendly.

Set up a GiveEasy donation page that you can link to straight from socials.

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